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Research papers

The relevance of the Canadian and US market experience public policy considerations

There is a direct relationship between the degree to which markets differ and the need for market research. Predicting how the EC member states will differ therefore provides insight into the future of market research. Observing what has happened...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Tom Brogan
June 15, 1991